Form Reference Properties Configurations:

Cta:
C1:

Lead Request Types

  • 13 – 13 (get info used vehicles)
  • 4 – 4 (get info new vehicles)
  • 37 – 37 (get info after sales)
  • 2 – 2 (get a quote)
  • A2 – A2 (take an appointment, only aftersales)
  • A26 – A26 (financing)
Orc:

Orc Cta Code Types

  • RI – RI (request info, e-reservation)
  • RP – RP (get a quote)
  • AP – AP (take an appointment, only after sales)
  • FI – FI (financing)
Level 1:
C1:

Lead Source Types

  • A21 – A21
  • A09 – A09 (dealer and city)
Orc:

Level 1 Types

  • WEB CORPORATE – WEB CORPORATE
  • DEALER WEBSITE – DEALER WEBSITE (dealer and city)
Level 2:
C1:

Lead Source 2 Types

  • B89 – B89 (homepage, aftersales and all other pages)
  • B64 – B64 (promotions)
  • B23 – B23 (editorial pages)
  • B45 – B45 (PDP and PLP)
  • B25 – B25 (homepage dealer)
  • B14 – B14 (brand and model pages)
  • B13 – B13 (e-reservation)
Orc:

Level 2 Types

  • STANDARD – STANDARD (homepage, aftersales, all other pages)
  • PROMO – PROMO (promotions)
  • CUSTOM PAGE – CUSTOM PAGE (editorial pages)
  • INVENTORY – INVENTORY (PLP and PDP)
  • DEALER PAGE – DEALER PAGE (dealer homepage)
  • CAR CONFIGURATOR – CAR CONFIGURATOR (brand and model pages)
  • BOOKING – BOOKING (e-reservation)
Level 3:
C1:

Lead Channel Types

  • 37 – 37
Orc:

Level 3 Types

  • N_A – ORGANIC - N_A
Level 4:
C1:

Lead 4 Types

  • Stellantis &You – Stellantis &You
Orc:

Level 4 Types

  • STELLANTIS & YOU – STELLANTIS & YOU